PORTFOLIO
✦✦- LinkedIn/ngoc-le
- Maillephuongngoc0706
- Based inSydney, Australia
I love marketing and everything related to people — why we choose, click, and buy. I approach problems with curiosity and data, and look for the simplest, most human way to tell a brand's story.
Hello,
I'm Ngoc !
I'm a third-year Marketing student at the University of Technology Sydney, sub-majoring in Event Management and Advanced Advertising. I blend consumer behaviour, market research (SPSS, Qualtrics) and social media strategy — and I've put it to work on real campaigns, from game launches in Southeast Asia to brand research projects in Sydney.
Education
2025 – 2026
University of Technology Sydney
Bachelor of Business — Marketing · GPA 5.25/7.0 · WAM 72.5
2024
UTS College
Diploma Programme · GPA 5.9/7.0
2018 – 2023
Lawrence S. Ting School (HCMC)
Middle & high school · GPA 9.3/10
Experience
2025
Marketing Intern — VNG Group (Game Studio SEA)
Market research for Tanks World Unleashed across Thailand & Indonesia — player segmentation, competitor positioning, and KPI tracking (downloads, ARPU) feeding weekly insight decks for the GSSEA team.
2024 – now
All Rounder + McCafé Specialist — McDonald's
150+ customers per shift, 200+ orders daily at 98%+ accuracy. Real-world consumer behaviour, problem-solving and teamwork in a high-volume environment.
Technical skills
Software
What I do
Language
Vietnamese
Native
English
Fluent
Awards
- Distinction average — Event Management, Marketing Channels & Consumer Behaviour (2024–2025)
- "Outstanding Student" — all 6 Core Values, Lawrence S. Ting School
- UTS Academic Integrity & Professional Skills Workshop — Certificate
- Recognised volunteer — visitor engagement, Independence Palace (HCMC)
Work
Herbal Essences — Brand Perception Study
Mar – Jun 2025
Designed a Qualtrics survey (n=200) on shampoo brand perception across demographics. Applied descriptive & inferential statistics in SPSS (cross-tabulation, chi-square) to turn 200 responses into demographic-based sales recommendations.
Baby Village — Omni-channel Marketing Strategy
Mar – Jun 2025
Evaluated retail & digital channels across 4+ touchpoints using SWOT and customer journey mapping. Gap analysis in a team of 5 surfaced 6 weaknesses and 4 strategic improvements — delivered as a 20-page report and presentation. Distinction grade.
Drama Club LSTS — Head of Logistics
2022 – 2024
Ran the club's social media — updates, stories and event promotion that boosted student participation. Plus student-led campaigns and short-form content for school events.